Increase Winter Occupancy Rates At Your Holiday Let

Tips To Increase Winter Bookings For Your Holiday Home

Holiday home
Holiday fireside
whisky glasses

Would you like to increase your occupancy rate this winter for your Airbnb or holiday let so that you can increase your profits and make it a more worthwhile investment? If so, keep reading for some helpful tips that will help you get more winter bookings.

Target Your Customers - decide just who your winter customer is and focus your marketing campaign on them. Use a wide range of online resources including social media to reach your target more effectively on the platforms they use most. If your target customer base is couples' create marketing material that caters to their holiday needs; promote your property as a romantic retreat with photos of cosy fireside settings and well-dressed beds with cushions and textured throws. If your target customer base includes people who love outdoor pursuits, be sure to focus on the aspects of your holiday let that will attract them; include photos of the local countryside and activities with warm descriptions of local pubs and eateries, be sure to include descriptions of the beautiful winter landscape

Dress Your Holiday Let Properly - speaking of dressing your property for the winter season, you want it to look as warm and cosy as possible. Add winter-themed throws and pillows with lots of texture as well as some well-placed festive pieces. A simple sheepskin over a leather chair can add warmth and entice more customers to consider a winter break. A well-dressed property will also help you achieve more positive reviews

Take Photographs That Reflect A Warm And Cosy Setting - during the winter months, your holiday customers want a place that they can feel warm, relaxed and comfortable in. Dress your property to appeal to this need and take photographs that depict a warm, cosy setting. If you use the same property photographs that you use during the summer months, customers won’t be able to imagine themselves staying there.

Consider hiring an interior design team who can create a warm, inviting setting that will look better in photographs and that will attract more customers and increase your winter bookings.

Contact Kharis & Kale Interiors

To learn more about holiday home furniture, the cost of furnishing your holiday let, property staging and why you need a professional to stage your property contact Kharis & Kale Interiors today!

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